Blogs on freshestweb

Claygent for B2B outbound: AI research without data trash

Mon, 06 Jul 2026 09:21:28 +0200

AI outbound sounds tempting: an agent researches target accounts, finds triggers, enriches company data and turns that into campaign lists. In practice, the agent is not what decides success. The quality of the ICP, source checks and approval process does.

Claygent can be a strong GTM tool — or a very efficient machine for expensive data trash. The difference is operational discipline: source fields, sampling, clear exclusions and a careful handoff into the CRM matter more than the next shiny prompt.

HubSpot Breeze Agents: when CRM-close AI automation actually makes sense

Tue, 30 Jun 2026 00:00:00 +0200

Last updated: June 30, 2026

HubSpot Breeze Agents can sound like yet another AI product name in an already crowded martech shelf. They become interesting not because of the “agent” label, but because of where they work: directly where contacts, deals, tickets, content, and workflows already live.

That is the real difference from many isolated chatbots. An agent next to the CRM constantly needs copied context. An agent inside the CRM can work closer to records, lifecycle stages, deals, and interaction history. Powerful, yes — if the data is clean. If not, Breeze mainly automates CRM chaos with a nicer interface. Tiny data goblin, large operational mess.

Ahrefs Brand Radar + custom AI prompt tracking: how to measure AI visibility without dashboard theatre

Mon, 22 Jun 2026 10:16:03 +0200

Last updated: June 22, 2026

AI visibility can quickly become another beautiful dashboard: enter a brand, watch curves move, compare competitors, done. Tools like Ahrefs Brand Radar and custom AI prompt tracking genuinely make the topic more practical. But that also increases the risk that teams overinterpret the numbers.

The key point: a brand appearing more often in AI answers does not automatically mean more demand, more traffic, or more revenue. AI visibility is a signal. It becomes useful only when combined with fixed prompt sets, proper versioning, and real website or business data.

AI in Google Ads accounts: what changed in the last 5 years — and what marketers should do now

Mon, 22 Jun 2026 10:16:03 +0200

Last updated: June 22, 2026

If you actively managed Google Ads five years ago, many accounts now feel like a different species. The work used to revolve more around keyword lists, manual bids, ad tests, and search term reports. Today, many decisions have moved toward Smart Bidding, Broad Match, Performance Max, automatically created assets, Consent Mode modeling, and AI Max.

This is not just another feature update. It changes the role of performance marketers. The job is less about manually turning every lever and more about feeding a learning system with good signals, good boundaries, and good reviews.

Google Ads AI Max for Search campaigns: opportunities, risks, and a practical test checklist

Mon, 22 Jun 2026 10:16:03 +0200

Last updated: June 22, 2026

Google Ads Search used to feel like the controlled part of paid media: choose keywords, write ads, select landing pages, review search terms, adjust bids. With AI Max for Search campaigns, Google is pushing that model further toward AI-powered matching, asset optimization, and landing page selection.

That is not automatically bad. For many accounts, AI Max can find additional relevant queries, adapt ad copy more closely to intent, and use pages that a traditional keyword setup would never have covered properly. But it is not a magic performance drawer either. If your conversion data is messy, your landing pages are vague, or nobody reviews search terms, AI Max will not create fewer problems. It will create faster problems.

Why an AI tool is not yet AI transformation

Thu, 11 Jun 2026 16:43:56 +0200

Last updated: 11 June 2026

Many companies are rolling out copilots, chatbots, or first-generation AI agents and expecting immediate productivity gains. In practice, the impact often stays smaller than hoped. The reason is rarely just technical. More often, the company has not answered the more important questions: Which work actually changes? Who remains accountable? And how do you create enough trust to turn experimentation into real adoption?

That is where the difference between a new tool and real transformation begins. Dropping an AI system into daily work is easy. Rebuilding work, approvals, roles, and decision paths around it is the real job.

AI video for product launches: Which tools actually work for teasers, launch clips, and social ads?

Mon, 08 Jun 2026 21:21:09 +0200

Last updated on June 8, 2026, 9:21 PM

When you launch a product, you rarely need just one video. Most teams need a teaser for attention, several variants for paid social, and often a clip that makes the product understandable within seconds. That is where the tool question becomes practical.

What matters is not which AI video tool gets the most hype, but which tool fits which launch moment. A cinematic teaser needs something different from UGC-style paid ads, and a SaaS product demo needs something different from a DTC social creative.

Google Alerts alternatives: Which tools actually help with brand monitoring, content signals, and SEO?

Mon, 08 Jun 2026 21:21:09 +0200

Last updated on June 8, 2026, 9:21 PM

Google Alerts is easy to set up. Add a brand name, a competitor, maybe your own name, and a few minutes later the first alerts start landing in your inbox. For simple web mentions, that can still be good enough.

The more practical reason is this: for simple web notifications, Google Alerts can still be enough. But as soon as you want cleaner brand monitoring, social listening, content research, or SEO signals, its limits show up quickly.

OpenClaw vs. Hermes Agent: Auto-updates, marketing workflows and the practical differences

Mon, 25 May 2026 23:31:49 +0200

Last updated on June 24, 2026, 10:45 AM

With agent systems, the model question is usually the boring part. The interesting part starts later: what happens after two weeks of real use? Does your gateway still run? Do cron jobs stay reliable? Is memory understandable? And above all: does one routine update knock half the setup sideways again?

That is exactly where OpenClaw and Hermes Agent start to diverge in meaningful ways. OpenClaw tends to look more attractive when agents are supposed to live inside Telegram, voice, and multiple communication channels. Hermes Agent tends to look stronger when the exciting building phase is supposed to turn into dry, inspectable daily operations.

The AI agent landscape is finally making sense

Mon, 11 May 2026 15:00:00 +0000

Last updated: 11 May 2026

The AI agent landscape is finally making sense

Everyone is telling you to use AI agents. Very few people are telling you which one, for what, or why the category even matters.

That is why the space feels noisy. A lot of people try a built-in agent mode in a chat app, don’t see much magic, and assume the whole category is overhyped. Others look at the stronger tools, decide they are too much, and do nothing at all.

OpenClaw Setup Guide: AGENTS.md first, then skills, memory and automations

Tue, 24 Mar 2026 19:35:00 +0100

Last updated on March 24, 2026, 7:42 PM

OpenClaw Setup Guide: AGENTS.md first, then skills, memory and automations

If OpenClaw becomes “weird” after a few days, it is rarely the model. Mostly it’s the setup: too many rules in the wrong place, automation too early, unclean roles between files and a memory that is more of a data dump than knowledge. That’s exactly where you burn time, tokens and nerves.

If your agent suddenly seems stupid: openclaw tools.profile-Fail

Mon, 16 Mar 2026 20:09:57 +0000

Last updated: March 16, 2026

You switch from the top model to a cheaper model (or slip into a fallback) and suddenly your agent seems thwarted: a lot of explanation, little execution. This feels like “model got dumber”, but it is often a different error: Capability drift due to an incorrect tool profile.

We had exactly this practical case in the OpenClaw setup: With tools.profile: messaging only messaging/sessions were available - but no exec, no file system, no browser automation. Result: The agent plans properly, but can no longer carry out its own steps.

What is a harness? Run OpenClaw agents stably

Sun, 15 Mar 2026 21:00:56 +0000

Last updated: May 26, 2026

What is a harness? The missing layer between LLM and real execution

A lot of people talk about “agentic AI,” but hardly anyone explains the difference between a model and a harness properly. That is exactly where false expectations start: a strong model alone does not give you a stable workflow — and an impressive agent stack is not worth much if updates or backups keep blowing up old parts of your setup.

Avoid token eaters: The right memory setup for OpenClaw (with a concrete setup plan)

Wed, 11 Mar 2026 21:39:41 +0000

Last updated on March 16, 2026, 9:55 PM

Last updated: March 11, 2026

Avoid token eaters: The right memory setup for OpenClaw (with a concrete setup plan)

When OpenClaw becomes productive in everyday life, the same pain point almost always arises: the answers are good at first, then it becomes slow, expensive and sometimes imprecise. This is rarely due to “bad models” and almost always due to the memory and context setup. Many teams dump too much raw text into each turn, without clean retrieval, without hard limits and without condensation. This costs tokens, degrades signal-to-noise and makes automations unstable.

OpenClaw Setup: Old Computer vs. VPS (How to Start Securely)

Wed, 04 Mar 2026 22:07:28 +0000

After understanding the Agentic AI hype, the next practical question is simple: where should OpenClaw run if you want stable workflows without unnecessary risk?

This decision has bigger impact than model choice in the early phase. If runtime boundaries are unclear, every future automation inherits that instability.

1) First architecture decision: where does OpenClaw run?

Before selecting model stacks, define your runtime environment:

OpenClaw & Agentic AI: Hype vs. Reality for Digital Marketers

Tue, 03 Mar 2026 14:07:24 +0000

Agentic AI is one of the loudest buzzwords in marketing tech right now. The core idea is genuinely interesting: not just chatting with an AI assistant, but letting it execute complete task chains across tools, files, and workflows.

But there is still a big gap between a cool demo and stable daily operations. That is exactly where OpenClaw deserves a realistic review.

1) What OpenClaw already does very well

OpenClaw is strong because it does not stop at text output. It can orchestrate multi-step workflows, call real tools, and return structured outcomes.

AI Traffic in GA4 - quick & easy

Sun, 19 Oct 2025 11:39:20 +0000

Make AI traffic visible in GA4 – quickly capture visitors from ChatGPT, Perplexity & Co

AI-based tools like ChatGPT, Perplexity, Gemini or Copilot are changing search behavior. Many websites already receive visits through these “AI Discovery” channels but do not see them separately in Google Analytics 4 (GA4). With the Explore function, you can quickly visualize AI traffic - without any code.

Why measure AI traffic?

AI platforms link or recommend content directly. Without proper evaluation, this traffic often ends up as “direct” or as an unspecific “referral”. If you measure AI traffic separately, you will see:

Your own graphics agency with ChatGPT5: This is how you build a CustomGPT in your brand's CI/CD

Sun, 12 Oct 2025 19:42:40 +0000

CustomGPT as an internal graphic designer instead of an external agency

Do you know the feeling when you just need an ad motif, social media visual or landing page graphic “quickly” – and the graphics agency is once again fully booked for weeks? This is exactly where ChatGPT5 comes into play. Because with the new CustomGPT function and integrated image generation, you can build your own internal graphics agency - perfectly tailored to your brand style, your color scheme and your corporate design.

ChatGPT and personalization: How to set the perfect setting and benefit from it

Wed, 01 Oct 2025 18:15:09 +0000

Why personalization is becoming increasingly important at ChatGPT

Artificial intelligence is no longer just a practical tool, but a daily companion in work and private life. ChatGPT in particular has gained popularity in recent months. But as versatile as the tool is, users benefit most when they personalize ChatGPT to their own needs. There are numerous options for this in the Plus and Enterprise versions of ChatGPT. But which ones exactly, where can you find them and how do you set the perfect personalization?

ChatGPT-5 at a glance: What's new and which prompts work better now

Sun, 28 Sep 2025 17:59:34 +0000

Last updated on October 2, 2025, 1:50 PM

Since the launch of ChatGPT-5, expectations have been high. The latest version of OpenAI’s AI model promises expanded capabilities, more precise results and a smarter understanding of complex queries. But what are the specific differences to the previous version and how should users now design their prompts to exploit their full potential? In this article we take a practical look at the most important innovations and give concrete tips for successful prompting.

AI video generators in 2026: the practical comparison for product launches and social ads

Thu, 19 Jun 2025 19:00:01 +0000

Last updated on June 24, 2026, 10:27 AM

AI video is no longer just a playground for strange demo clips. For marketing teams, founders and agencies, the useful question is more practical: which AI video generators can help with product launches, social ads, teaser videos and demo variants without turning the workflow into chaos?

The answer depends on the job. A cinematic brand teaser, a product explainer, a short paid-social variant and an internal storyboard need different levels of control. One “best AI video generator” does not exist. A usable 2026 video stack starts with the format you need to ship.

Image creation with ChatGPT: Danger for advertising agencies or opportunity for innovation?

Sat, 14 Jun 2025 19:26:29 +0000

Last updated on October 2, 2025, 2:06 PM

Do you know that feeling when you suddenly feel like your entire business model could be at risk? This is what many advertising agencies are feeling right now since ChatGPT-4o came around the corner with image generation.

In this article I will show you:

How well ChatGPT from version 4o can create images - and what the limits are
Which specific use cases make sense for agencies today
Why the tool is not a danger, but a driver of innovation
How to sensibly integrate ChatGPT into your agency setup

What can ChatGPT actually do in the area of image creation?

A lot has changed since the release of GPT-4o (the “o” stands for “omni”): OpenAI has created a multi-model that not only understands text, but can also generate language, images - and even visual content. In the Pro version, ChatGPT-4o can directly create images from prompts.

Snapchat Specs: How the new smart glasses will change your marketing

Sat, 14 Jun 2025 19:13:02 +0000

Do you know that feeling when you have a cool scene in front of you but your smartphone is in the way? With Snapchat’s new smart glasses, the Specs, that could soon be history.

In this article I’ll show you how to use the specs for content creation, AR marketing and user loyalty - practical, efficient and future-proof.

Overview: What are the specs?
Tech insights: Hardware, AI, AR
Application scenarios in marketing
Comparison with Meta & Co
Conclusion and outlook

What are the specs?

Snap Inc. will launch its first full-fledged AR smart glass in 2026 - under the name Specs :contentReference[oaicite:1]{index=1}.

AI developments for digital marketing in 2025: This is coming to us

Sat, 07 Jun 2025 17:13:47 +0000

Welcome to our latest blog post! If you are interested in future-oriented digital marketing, then you have come to the right place. Today we take a look at the most exciting developments in artificial intelligence that will revolutionize our marketing in 2025. What is a hyped trend, what will be a game changer? Read on – it’s getting futuristic!

##1. Hyperpersonalization through AI is becoming standard

The days of “Hello [first name]” will soon be over. AI-supported personalization analyzes user behavior, purchase histories, demographic data and even sentiment from social media in real time - to deliver highly individualized content. Amazon and Netflix are leading the way, but in 2025 this technology will also be accessible to small businesses.

The best AI Image Generator Tools

Wed, 19 Apr 2023 11:52:43 +0000

You know that feeling when you need the perfect image for your marketing project, but just can’t find anything that fits? Don’t worry, the AI revolution is here to help you! In our latest blog post, we’ll introduce you to the best 2023 AI image generator tools for marketing that will easily overcome your creative challenges.

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Get ready to meet Stable Diffusion, DALL-E, Midjourney, and the Canva Image Assistant “Magic Design”! These AI superheroes use cutting-edge technologies to generate stunning and customized images for your marketing campaigns. “Text to Image”, that is, having an image created from a text input, is the magic word here.

Funnels in Digital Marketing

Wed, 12 Apr 2023 09:03:04 +0000

For many years, the concept of funnels has been discussed in marketing, and particularly in digital marketing. But what exactly are these funnels? And how do you set up a funnel, and what is the purpose of all this? In the following paragraphs, I will try to clarify the funnel topic and provide some examples.

Table of contents:

What is a funnel – in Digital Marketing

A marketing funnel is a model that illustrates the customer journey from their first contact with a brand to the purchase of a product or service. Imagine a funnel where many potential customers enter at the top, and only those who have actually made a purchase come out at the bottom. The process is divided into various stages, such as:

Best of ChatGPT Tips for Marketing

Fri, 13 Jan 2023 19:22:02 +0000

Last updated on April 3, 2023, 10:47 AM

I’ve been experimenting with ChatGPT since the end of 2022, and of course there are always useful tips in my Bubble on how to use ChatGPT most efficiently in digital marketing. Here is a best-of of tips and tricks for using ChatGPT in digital marketing.

Best of ChatGPT Tips for Marketing

Fri, 13 Jan 2023 19:22:02 +0000

Last updated on April 3, 2023, 10:47 AM

The best AI marketing tools in 2026: Which workflows are actually useful for small teams?

Tue, 03 Jan 2023 17:44:48 +0000

Last updated: June 30, 2026

Most AI marketing tool lists now age like unrefrigerated milk. A few months later, half the recommendations are already hype leftovers, novelty demos, or tools that look exciting but do not create a usable workflow for a small team.

That is why the better question in 2026 is no longer which 50 AI tools exist right now? The better question is: which 4 to 6 tools actually help a small team with content, visibility, ads, and automation without creating a second system of chaos?

What is ChatGPT and how to use it in Marketing

Tue, 03 Jan 2023 08:30:00 +0000

Last updated on April 3, 2023, 11:27 AM

So how can you improve your Digital Marketing with ChatGPT for more Efficiency, Automation, and Creativity. We will focus on how ChatGPT is transforming the digital marketing landscape by accelerating tasks, automating processes, and streamlining content production across multiple formats. We will give a brief overview here and focus and more hands-on advice in the following ChatGPT (Best of ChatGPT tips for Marketing) blogposts.

What to consider when migrating a website

Wed, 28 Dec 2022 18:27:59 +0000

Last updated on January 14, 2023, 10:52 PM

5 quick tips on what to consider when migrating your website

If you’re thinking of migrating your website, there are some important factors you should consider to make sure the process goes smoothly and your website continues to work well after the migration. Here are some tips you should keep in mind:

Create a backup. Secure your website: Before migrating, you should make sure that you have a full backup of your website, including all files and databases. This will give you the ability to fall back on a backup in case of problems during the migration. Usually it is standard procedure to have a backup of your website not older than a week, but still worth mentioning it.
Check compatibility: Make sure that all plugins and themes you use on your website are compatible with the new platform. When you migrate to a new platform, some of your plugins or themes might not work anymore. This applies mostly to a WordPress or Typo3 Migration. If you switch to different CMS, there are a myriad of other things to consider to transfer the full functionality of your website to another CMS.
Change DNS settings: If you are migrating your website to a new domain name or server, you may need to change your domain’s DNS settings. Make sure you make these changes in time so that your website will still be accessible after the migration.
Test the migration: After you migrate your site, you should test it thoroughly to ensure that all features continue to work properly. This includes testing links, forms and other important functions. Ideally the migration happens first to a staging environment and is tested thoroughly there before pushing it to the live environment.
Notify your visitors: When you migrate your site, you should notify your visitors so they know that there may be brief outages or delays. You should also leave a message on your old site so your visitors know where to find your new site.

Best Wordpress host in Germany?

Sat, 24 Dec 2022 04:27:58 +0000

Of course it’s always a bit subjective, but since I’ve been experimenting with WordPress Hosting for more than 12 years now and have already tried at least 10 hosts, I have to say that I have found the best price/performance ratio at Mittwald and have been extremely satisfied there for several years.

But what actually makes Mittwald special:

Mittwald* is a hosting provider that offers CMS hosting services. CMS hosting refers to hosting services specifically designed to use a CMS platform such as WordPress, Joomla or Drupal.

What is Marketing Operations or MOps all about

Wed, 21 Dec 2022 20:07:25 +0000

Last updated on April 18, 2023, 7:49 PM

Marketing Operations, or MOps, is a critical function within any organization that is responsible for the planning, execution, and measurement of marketing initiatives. It involves coordinating and aligning various marketing activities to drive business growth and achieve strategic objectives.

One of the key roles of MOps is to develop and implement marketing processes and systems that enable the organization to efficiently and effectively execute marketing campaigns and initiatives. This includes everything from planning and budgeting to creative development and asset management.

7 Tips for your CRM Migration

Sun, 18 Dec 2022 19:39:35 +0000

Last updated on February 13, 2023, 10:18 PM

Migrating to a new customer relationship management (CRM) system can be a daunting task, but it can also bring numerous benefits to your business. A well-planned and executed CRM migration can improve efficiency, increase productivity, and provide a better overall customer experience. And one more Tip, which I think is super useful to get a feeling how big of a lift it will be to migrate your CRM. Try to export one contact with all fields and try to import it immediately to the new CRM and check what is lining up in terms of fields which can be merged. Right there you will get a good grasp what lies ahead of you :)

Web Summit - Tips - Tricks - Guide

Sun, 13 Nov 2022 20:05:41 +0000

Last updated on November 20, 2022, 9:04 PM

As a Noobie at Web Summit 2022, I set out to note down all the fails and don’ts to avoid and not repeat. So here is my little guide to Web Summit four you.

Brief facts: Web Summit is the largest web and tech conference in Europe and this year had over 71,000 attendees and more than 1000 speakers. The Web Summit has been held in Lisbon since 2016 and was based in Dublin from 2009 to 2016. From digital marketing to branding to web and tech innovations and developments, all kinds of interesting topics are blended together here.

What is Marketing Automation

Sat, 06 Aug 2022 11:33:53 +0000

Table of Contents: How does Marketing Automation work? Why do you need Marketing Automation? What is the benefit of marketing automation? What marketing automation tools are there? Conclusion

According to Wikipedia, marketing automation is a term that describes software solutions that enable the automation of marketing processes. I would see the term Marketing Automation rather as an overall concept how to automate processes / tasks / procedures, so that time and money can be saved in the company. Besides, quite boring tasks can be reduced and copy & paste errors can be avoided. For automation there are of course countless tools that help, so the term is probably mostly equated 1:1 with tools. One of these tools is Zapier, for which I have outlined some examples of marketing automation in this blog post.

Establish and implement growth hacking in your company

Sat, 08 Jan 2022 22:21:12 +0000

Last updated on January 15, 2022, 11:22 PM

Through my years in the growth hacking scene, I was able to observe how the first agencies emerged and tried to carry the methods and the mindset into the corporate world and big companies. Most of the time it didn’t go so well and in my agency work as a Growth Hacking Consultant I also understood where the biggest stumbling blocks to establish and implement a growth hacking framework are. Here are my ideas and thoughts on how to properly bring and implement Growth Hacking into a company and establish it.

Establish growth hacking in the company

Sat, 08 Jan 2022 22:21:12 +0000

Last updated on February 13, 2022, 4:21 PM

Through my years in the Growth Hacking environment, I was able to observe how the first agencies emerged and tried to bring the methods and mindset into the companies. Most of the time it didn’t go quite so well and in my agency work as a growth hacking consultant it became clear to me where the biggest stumbling blocks lay. Here are my ideas and thoughts on how to properly bring growth hacking into a company and establish it sustainably.

Pipedrive - the Start-up Sales Automation CRM

Thu, 28 Oct 2021 19:15:59 +0000

Last updated on November 1, 2021, 12:37 AM

Since I’ve been using Pipedrive a lot lately and think it’s a very good and sensibly designed tool, here’s a brief introduction to this powerful Sales Automation CRM tool.

CRMs are a dime a dozen, and tools have been developed for many subareas that actually also integrate a CRM. The same has happened for sales. Digitization is advancing and resourceful providers have thought about how to map the entire sales process nicely and effectively digitally and also automate as many steps as possible.

Wordpress Hosting and Webspace

Sat, 16 Oct 2021 18:32:23 +0000

Last updated on November 1, 2021, 12:16 AM

Since WordPress has been the most used CMS (Content Management System) for quite some time now, the number of specialized web space providers is increasing daily. From this multitude it is difficult to separate the wheat from the chaff and to find inexpensive and reliable providers

Tips for choosing a wordpress webspace provider

Since I have used several providers over the years and have seen them in use by customers and employers, I will summarize my tips here to support you in your selection.

Marketing vs Sales

Sun, 26 Sep 2021 20:31:48 +0000

The eternal battle between departments. How marketing and sales departments always get in each other’s way and possible solutions.

Processes & data flows

Depending on the size of the company, the pressure on your own department increases. In very small companies and start-ups, the same people usually do part marketing and part sales. But as professionalization takes hold and the company grows, tasks have to be redistributed. New teams are created and later new departments and processes and data flows between the teams/departments should also be set up and recorded.

Marketing Automation with Zapier: Zaps, AI Agents and Safe Workflows

Sat, 04 Sep 2021 14:16:45 +0000

Zapier used to be the fast glue between forms, CRM systems, Slack, Google Sheets and newsletter tools. A trigger starts an action, data moves somewhere else, and manual copy-and-paste work disappears. That is still useful — but in 2026 Zapier is no longer only about building small Zaps.

With Zapier Agents, Zapier is moving closer to AI-supported marketing operations. Agents can work with live business data, use apps, review leads, prepare CRM updates or start reports. That makes the old “build a Zap and forget it” approach risky. Once a system does not only copy data but also evaluates or writes it, you need approvals, test data, audit logs and clear limits.

Conversion Tracking for Facebook Ads

Sun, 08 Aug 2021 19:19:33 +0000

Last updated on August 10, 2021, 9:01 PM

Conversion Tracking Setup for Facebook Ads with the Google Tag Manager

Since Facebook can be a very strong conversion channel in addition to Google Ads, it makes sense to have a reliable conversion tracking setup here as well. Since Facebook of course cooks its own soup, Google Analytics must also be connected correctly here to make the data more comparable. The goal of the whole exercise is to get exact numbers for each conversion in performance marketing in order to be able to optimize the campaigns accordingly.

E-Mail Marketing Growth Hacks

Sat, 07 Aug 2021 20:40:47 +0000

Last updated on August 10, 2021, 9:01 PM

Small and big growth hacks on the topic of email marketing

Email marketing is something like the perennial favorite in online marketing. Over the years and decades there have been many ups and downs, but especially with the automation methods of modern email marketing systems there has been a flight of fancy again in recent years.Here are a few tips on what is possible with email marketing and what growth hacks you could use.

Google Analytics Alerts - message whether website is down

Sun, 07 Mar 2021 09:29:50 +0000

Last updated on July 31, 2021, 2:25 PM

A small but very useful tip: You can also use Google Analytics Alerts to check whether the website/web server is down. This is very easy because Google Analytics has an integrated alarm function that you can configure and then receive an email notification when certain conditions apply.

Google Analytics Alerts – Notification via email when there is a drop in traffic or 0 users on the website

The easiest way to implement the rule for the alert is to define something like a drop in access as a condition: traffic drop of >80% or even 0 users on the website in a certain period of time, such as the last day.

Wienerberger AG - Conversion Tracking Setup

Thu, 21 Mar 2019 09:19:57 +0000

I was able to set up the conversion tracking setup for Wienerberger AG in cooperation with Onlinemarketing Schmiede. We were also able to develop tailor-made Datastudio dashboards to provide the respective departments with the right data in a prepared form on website performance.

We are Developers - Conversion Tracking Setup and Performance Marketing

Thu, 21 Mar 2019 09:06:31 +0000

For the up-and-coming startup We Are Developers, which focuses on developer conferences and talent platforms, I was able to set up the conversion tracking setup for their talents platform and start and optimize performance marketing campaigns on Facebook, Google, Reddit, Twitter. In particular:

Analysis of current performance marketing activities
Development of a performance marketing strategy and basic structure for paid campaigns
Implementing the strategy and setting up the campaigns as well as ongoing optimization and evaluation

Link: WeAreDevelopers.com

Bots, false clicks and online marketing fraud

Mon, 07 Jan 2019 15:50:05 +0000

There has been a lot of talk in the media lately about bot traffic (Bot = computer program that automatically processes recurring tasks), incorrectly produced clicks and views and other online marketing scams.

But since there have been opportunities to make money with online marketing and advertising, there have also been resourceful hackers and computer experts who have used these opportunities for themselves.

The news that more than half of internet traffic comes from bots probably had the most headline potential. But you have to be careful here too, because not all bots are evil and bad. Many of the mechanisms that [crawl the web] don’t necessarily want to steal advertising dollars, but actually test things](https://www.axios.com/internet-fake-bots-metrics-media-companies-1033c210-a625-4005-9037-2e508d550bc2.html).

Instagram Stories and the best Apps with templates

Mon, 03 Dec 2018 14:03:53 +0000

Last updated on September 4, 2021, 11:46 AM

How does this influencer create this cool Insta Story?

Table of contents: Video and the rise of Instagram Stories Top 5 Instagram Story Apps Unfold Canva InShot Video Editor CutStory by Instagram A design Kit

Video and the rise of Instagram Stories

Instagram grows and grows and grows and so does the Instagram Story feature. In addition to many right decisions to cut off competitors like Snapchat in time (copying the face filter/selfie filter and Stories, …), the third party app ecosystem to Instagram is also growing rapidly.

Digitalization for SMEs and the self-employed from a marketing perspective

Wed, 21 Nov 2018 10:53:19 +0000

Last updated on December 3, 2019, 5:04 PM

What does digitalization mean for sole proprietors and small businesses from a marketing perspective

Digitalization, the big word that’s floating around everywhere. But what does that actually mean exactly? And how can digitalization affect marketing? Since I have had and still have a number of SMEs as customers in recent years, I often see great potential for digitalization measures here too. Here are a few thoughts and explanations using examples of possible digitalization from a marketing perspective.

Track Drift Chat with Google Tag Manager

Tue, 30 Oct 2018 15:17:43 +0000

Last updated on November 13, 2018, 10:26 AM

Many websites now use chat bots for customer support. A very common chatbot that can be easily integrated into WordPress websites is Drift Chat. But once the chat is installed, it would of course also be nice to have seamless tracking. So in order to track user interactions, such as “opening the chat”, “sending the email address”, or “ending the chat”, the Google Tag Manager comes into play again. If you’re wondering why the hell you should track this at all, an example would be: In order to be able to use the entry of a user email address for later contact in Drift Chat as a conversion in Google Analytics. Subsequently, the Google Ads can be optimized for this conversion = in a certain way again Growth Hacking :)

The UBER Growth Hack with excuses

Sun, 21 Oct 2018 15:31:16 +0000

Last updated on November 1, 2018, 6:22 PM

Growth hacking with common sense at UBER – excuse as a growth factor

UBER is well known to most people. The ride-hailing service, which is in conflict with the entire taxi industry in many countries, is a true revelation for economists. With the reams of data UBER generates every day, economists can make their wildest free market research fantasies come true.

The well-known economist John List had a very bad UBER ride to a conference and then thought to himself - “Why didn’t the driver or the ride service apologize for it?” This gave him the idea of taking a closer look at this topic, the “science of apologies”, i.e. the science of apologies. In another excellent episode of the freakonomics podcast -> “how to optimize your apology” this is discussed in more detail and I also noticed that this topic is also an immense growth hack at UBER, which is already being used at many other companies.

The Growth Hacking DIY Guide

Mon, 24 Sep 2018 09:34:37 +0000

Last updated on April 18, 2023, 7:52 PM

Since I’ve been working on the topic of growth hacking for a while now and support companies in setting up a setup for it, I thought it was about time to write a guide for it. Especially for EPUs, startups and small companies that want to do as much as possible internally, this Growth Marketing guide can be very useful to dive into this exciting online marketing methodology.

A5 business park

Sun, 26 Aug 2018 18:24:04 +0000

A5 business park – the top location in the middle of Europe

Online marketing services from freshestweb e.U. for the A5 business park / Mistelbach city marketing:

Digital strategy and initial analysis of the website
Recommendations for SEO optimization of the website and content strategy
SEA test campaign and recommendations for further SEA campaigns

Targeting options in online marketing

Mon, 14 May 2018 21:44:44 +0000

Last updated on July 28, 2018, 1:14 PM

Online marketing targeting options and methods at a glance

How can I address/target my target group efficiently? It’s a question that comes up very often in marketing in general and of course also in online marketing. In order to take a closer look at the various targeting options, I will give a brief overview of what is possible in the colorful digital marketing world.

Measure scroll depth with Google Tag Manager

Thu, 26 Apr 2018 21:08:21 +0000

Last updated on January 8, 2019, 3:07 PM

How much of my site does a user actually view? Online marketers and website maintainers ask themselves this question quite often and the “scroll depth” metric provides answers. Measuring the scroll depth can provide interesting insights, especially for longer one-pager (start) pages or long text pages. When it comes to a branding goal in content marketing, scroll depth can be determined as an important KPI. Publishers and bloggers should take a closer look at this metric to get useful conclusions about the success of their content.

Measure scroll depth with Google Tag Manager

Thu, 26 Apr 2018 21:08:21 +0000

Last updated on August 19, 2021, 11:48 AM

How much of my site does a user actually look at? Online marketers and website administrators ask themselves this question quite often and the metric “scroll depth” provides answers. Especially with longer one-pager (start) pages or long text pages, measuring scroll depth can provide interesting insights. When it comes to a branding goal in content marketing, scroll depth can be determined as an important KPI. Publishers and bloggers should take a closer look at this metric to get useful conclusions about the success of their content.

Google Tag Manager - Event and Conversion Tracking

Tue, 10 Apr 2018 10:27:38 +0000

Last updated on September 4, 2021, 11:48 AM

Google Tag Manager – Event and Conversion Tracking

Conversion tracking is a cornerstone of an efficient online marketing setup. A conversion is a specific action that a user should perform on our website. This can be, for example, signing up for a newsletter, contacting us via a form, clicking on a phone number, or making a purchase in an online store. As savvy online marketers, we naturally want to measure these conversions and then evaluate the data in order to optimize our campaigns. A well-functioning conversion tracking is also essential for growth hacking.

SEO Basics - Onpage Optimization

Sun, 25 Mar 2018 11:09:00 +0000

Last updated on November 1, 2018, 6:24 PM

For many people, the great discipline of search engine optimization is still a black box with many unknown possibilities. Since even small measures can make a big difference, I’ll try to give some help and tips in the next blog post series on the subject of SEO.

Table of Contents: What is Onpage Optimization? URL Optimization SEO optimizations for title and keywords of the page Pagespeed – page load time optimizations [How do I get a faster loading time now?](<#How do I get a faster loading time now?) [The rule of thumb for SEO optimization for images could be formulated as follows] Summary and quick measures for on-page SEO optimization

Install Google Tag Manager in WordPress

Sun, 04 Mar 2018 19:11:57 +0000

Last updated on March 16, 2018, 4:22 PM

As is often the case in WordPress, there are 2 variants. The manual variant in which you have to attack and change certain WordPress files, and the “plugin method” to install the Google Tag Manager in WordPress. The advantages of Google Tag Manager (GTM) have already been briefly explained here, and since there are actually only advantages, you should also use this wonderful tool :)

Install Google Tag Manager in Wordpress

Sun, 04 Mar 2018 17:11:57 +0000

Last updated on March 16, 2018, 4:22 PM

As is often the case in WordPress there are 2 variants. The manual variant where you have to touch and change certain WordPress files, and the “plugin method” to install Google Tag Manager in WordPress. The advantages of Google Tag Manager (GTM) have already been briefly explained here, and since there are actually only advantages, it makes sense to use this wonderful tool :)

Set up and use Google Tag Manager

Sat, 17 Feb 2018 14:17:53 +0000

Last updated on July 31, 2021, 2:26 PM

The Google Tag Manager, or GTM for short, is another tool that Google provides for free to make life a little easier for online marketers. With the GTM you have the opportunity to easily and conveniently insert so-called tags (mostly Javascript code parts) onto websites during ongoing operation and thus set up your analysis setup and edit it on an ongoing basis.

Ubimet

Sun, 13 Aug 2017 11:22:41 +0000

Last updated on December 26, 2017, 1:50 PM

Services for Ubimet / wetter.tv / Morecast App / uwz.at

– Growth Hacking Consulting & implementation for the platforms mentioned above

Analysis Setup – Improvements and restructuring
Analysis of existing measures / performance marketing accounts / content strategy
Setting up and developing a catalog of measures for more growth on all channels
Evaluate the measures together with the entire team
Implementing growth hacking measures
Evaluation of success and start of the regulated process of growth measures (analysis – planning – implementation – control)

The best podcasts about online marketing and digital marketing

Sun, 16 Jul 2017 21:12:29 +0000

Last updated on August 7, 2018, 11:22 AM

My favorite online marketing podcasts

I’ve been listening to podcasts for a few years now. It started with the journalistically exciting (crime) series Serial, but then the marketing-relevant podcasts were quickly added. So here are a few of my favorites on the subject of digital & online marketing podcasts in the broadest sense.

Content Performance Podcast by Jaeckert and O’Daniel

Snapchat allows links-social media news

Fri, 07 Jul 2017 13:06:42 +0000

Last updated on March 13, 2018, 8:53 AM

Snapchat now also allows the integration of links in stories

The brand new function with which Snapchat now (finally) allows the integration of links was only recently released. The advertisers and probably all influencers are probably happy because they can now use their reach better (aka sell it).

This function has been available on Instagram for a long time, but only for verified accounts. On Snapchat, the link feature was activated for all users at the same time.

Review of ITB 2017 – Travel & Digital Tourism Marketing

Mon, 20 Mar 2017 15:42:02 +0000

Last updated on March 13, 2018, 8:54 AM

The ITB 2017 in Berlin – and the online marketing topics from the tourism industry

In 2017 I made it to the ITB (International Tourism Exchange) in Berlin for the first time. At the beginning I didn’t really know what to expect from the conference program, but I have to say I was very positively surprised and was able to take a lot with me on the topic of digital tourism marketing 2017.

Google Data Studio available in Austria

Wed, 08 Mar 2017 08:08:00 +0000

Last updated on September 26, 2017, 6:54 AM

The time has come: Google Data Studio in Austria is available. I can hardly wait to create the first reports with it :). As of today (03/08/17) Google Data Studio – the data visualization software – has also been activated free of charge for Austria. The claim of the software “Visualize any data” shows that a lot is possible here.

After a few “roll-out phases”, it was the turn of 180 countries last night, including Austria, Germany and Switzerland.

Useful tools for online marketers: monitoring, SEO, content and automation stack

Sun, 12 Feb 2017 22:04:37 +0000

Last updated on June 17, 2026, 10:45 AM

Marketing tool lists age badly. A tool that looked essential five years ago can become noisy, overpriced or simply irrelevant. The useful question is not “Which tools exist?” but “Which tool helps me make a better decision this week?”

This updated list is therefore built around jobs, not around hype. The core stack for most teams starts with three clusters: monitoring with tools such as Brand24, research with tools such as AnswerThePublic, and email with tools such as AWeber. Add content, analytics and workflow tools only when they support a clear recurring decision.

Is WeChat social media? Weixin vs WeChat, age and growth to 2026

Mon, 23 Jan 2017 17:52:59 +0000

Last updated on June 24, 2026, 10:00 AM

Is WeChat social media? Yes, but that answer is incomplete. WeChat started in 2011 as Weixin, a messenger from Tencent, then became a social network, wallet, service platform, mini-app ecosystem, video feed, commerce layer and search surface. Calling it “Chinese WhatsApp” is now almost charmingly wrong: WeChat is one of the clearest examples of how differently mobile marketing can work when one app becomes infrastructure rather than just a communication channel.

Digital Marketing in China

Sun, 15 Jan 2017 11:38:26 +0000

Last updated on March 13, 2018, 9:03 AM

Technological developments in China are progressing at rapid pace. Described as “copycats” a few years ago, Chinese tech companies have been overtaking their Western competitors in terms of innovation leadership and technological advances for some time now.

Things are also happening quickly on the Internet. A platform called WeChat has particularly stood out in the social media sector. Due to the state-imposed isolation of Chinese society from many large Internet platforms in the Western world (Facebook, Google, YouTube, …), interesting counter-proposals have developed, some of which have already far surpassed the large Western models.

Castlecamp Tourism Barcamp Kaprun 2016 - Review

Tue, 13 Sep 2016 10:59:07 +0000

Last updated on January 13, 2017, 11:17 PM

The Castlecamp Barcamp on the topic of tourism 2016 in Kaprun is over and everyone has become a little smarter again :)

The big themes of Castlecamp were generally:

Influencer marketing
the importance of moving images (video) in tourism / gimbals / drone videos / Facebook LIVE
- VINE and snack content – short, high-quality, yet appealing content for Facebook and co.
Content curation is becoming increasingly important
Gaming and gamification in tourism *Snapchat
Data protection and what data can I use from the guest and how to provide them with additional information

Tourism Castlecamp 2016 in Kaprun

Fri, 02 Sep 2016 15:16:55 +0000

This year I finally did it. When I was advertising Austria, I really wanted to visit the Tourism Barcamp in Kaprun aka Castlecamp, but somehow it never happened. And since I’ve been working more in tourism again recently, it was high time to let myself be seen in the industry again :)

The Castlecamp Kaprun on September 3rd and 4th, 2016

The Barcamp is taking place at Kaprun Castle for the 9th time and offers a lot of expert knowledge, especially in the online area, from the tourism industry.

Fifteen Seconds Festival 2016

Wed, 15 Jun 2016 11:44:46 +0000

For a long time I thought you always had to go abroad to hear/see really good speakers. But since the Fifteen Seconds Festival began in Graz, these days are over.

Off to Graz for the Fifteen Seconds Festival 2016

I would recommend the former Marketing Rockstars Festival to anyone who is interested in current (worldwide) developments in the digital and online marketing sector. Due to the broad structure of the conference, you get a very nice overview of what is currently happening where and which “marketing trends” are currently current in the USA and actually around the world.

Content marketing via influencer marketing

Mon, 18 Apr 2016 10:11:00 +0000

Last updated on June 1, 2018, 3:42 PM

Content marketing in collaboration with influencers Tips for KPIs

Right in the headline about the buzzword Kaiser made for influencer marketing :)

In the last few months I have noticed that more and more agencies are entering the market that provide bloggers with content marketing or influencer marketing or blogger relations. Of course, this has been around for a long time, but what I find strange is that there is still no real professionalization and development of products.

Barcamp Graz 2016 - Blogger camp

Sat, 09 Apr 2016 15:29:26 +0000

Last updated on April 18, 2016, 7:56 AM

From April 22nd to April 24th there will be a big Barcamp in Graz at the FH Joanneum that you shouldn’t miss. For everyone who has never been to a Barcamp, I thought I would write a little explanation about it:

What is a Barcamp?

Barcamps describe themselves as an “ad-hoc non-conference”. The exciting thing about it is that you submit topics in advance and the “conference” program is created the morning before the start, practically on the fly, depending on demand for the topic. You basically vote on which topics would be most interesting for the majority and then the rooms are allocated for these sessions, which usually last 45 minutes. Barcamps are actually always free (as far as I know) and are a great way to get to know people who are interested in the same topics as you.

Social Media Success Guide by Walzerkönig Music Blog

Sun, 13 Mar 2016 09:43:56 +0000

Last updated on April 22, 2016, 7:14 PM

A few days ago this wonderful blog post (shared via Facebook) made its way onto my feed. Since I really appreciate the Waltz Kings and they always have some good advice, I thought why write it myself when they already work everything out so beautifully in their social media guide.

Basically, almost everything in this social media guide, part 1 for Facebook, can be applied to companies of all kinds, even if it is a guide for musicians/bands. It’s about reach, relevance, frequency, tools, do’s & don’ts.

Social Media Success Guide by Walzerkönig Music Blog

Sun, 13 Mar 2016 09:43:56 +0000

Last updated on April 22, 2016, 7:14 PM

Push to Pull - Southpark and Sponsored Content

Fri, 01 Jan 2016 13:07:27 +0000

From push to pull advertising

As is often the case in the media landscape, Southpark shows current developments and trends in a satirical way. But that’s precisely why this series is one of the great ones for me. Even if you can’t always be up to date with what’s going on on the other side of the pond, Southpark reflects developments in American society very nicely.

In the episode “Sponsored Content” (seen here for free and without commercial breaks or ads :)

cinemagraph - The new hype about short moving images

Mon, 30 Nov 2015 20:29:57 +0000

Last updated on April 13, 2016, 8:51 AM

The cinemagraph hype is slowly making its way into Austria. If you’re now wondering what a cinemagraph is supposed to be, here’s the answer.

I think “cinemagraph is a product of still photo with minor elements moving on” is almost the most beautiful description.

A photo with small elements / sections that continue to move (i.e. are video elements). The whole thing can be distributed particularly well as a GIF, i.e. actually as an image file. But cinemagraphs also often appear as video files. Cinemagraphs have been around for several years, especially on the tumblr platform, and I think this is where most users became aware of this special form of GIF.

Tourism offers with micro storytelling

Wed, 15 Jul 2015 14:28:58 +0000

Last updated on July 30, 2015, 8:47 AM

South Tyrol Tourism – What moves us campaign

South Tyrol Tourism has always been among the best when it comes to innovative tourism marketing (at least that’s my opinion). And with an interesting form of display that is somewhat reminiscent of Pinterest, they bring a wide variety of offers into a nice form with endless scroll. I would almost describe it as mini / micro storytelling as they present background information about the individual offers and try to arouse the user’s interest with the large headline.

The Future of Journalism - Article Series

Thu, 18 Jun 2015 14:35:13 +0000

https://flic.kr/p/e3gjqb

A few months ago I accidentally became aware of this extremely exciting topic through an app that I now use frequently. To drift off topic for a moment, the app is called Narando and is practically a “reading” app / podcast app that reads pre-recorded articles or simply plays an audio file. Highly recommended, especially for running or walking.

Journalism in transition

The series of articles, originally started by the Oliver Schrott Communication Agency, is about determining the future of journalism. To this end, 8 questions were formulated which were asked of leading figures in the German media industry in an interview. There are illustrious personalities such as: Christoph Amend (41), editor-in-chief of the ZEITmagazin in issue #9, Sebastian Matthes, editor-in-chief of the Huffington Post Germany in issue #11, or Juliane Leopold from BuzzFeed in issue #7

Free online courses

Sat, 13 Jun 2015 10:39:41 +0000

Last updated on January 1, 2016, 1:28 PM

I am a big fan of online courses because they impart knowledge in a compact form at a university quality level. The icing on the cake is that these courses are usually free. You’ve already heard a lot, but you always discover something new.

The list of free online courses is constantly growing, so it’s worth checking back here from time to time if you’re interested in this topic.